The «vierte Stock» for vocational learners

In a nutshell

• The Instagram account «vierte_stock» is part of the «Science and You!» project and uses Swiss German to communicate with young adults who are completing a vocational apprenticeship. 
• The project addresses vocational learners where they are out and about and therefore focuses on social media channels. 
• The aim is to reduce young adults' inhibitions and reservations about science and research.